Corey Holl – 11/07/2020
Welcome to the website! The TradeRoots team gave me the task to create the visual identity of the collective, something that I’m very honored by. After many conversations and a lot of time, I created the look you see all around the website.
Africa holds a very special place within the collective, so I knew from the beginning that it needed to hold a large place within the logo. We also discussed many ideas related to roots, and connecting the words with them turned out to be perfect.